You might not have heard about Farida yet, but I can assure you that you will. Even before releasing an album or an EP, the Norwegian singer managed to get featured in Billboard Magazine, NYLON, The Fader and MTV. She has over 4 million streams on Spotify and has even been Dua Lipa's opening act. Today she's out with her new single "What's It Gonna Take" – and it's an absolute JAM.
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"What's It Gonna Take" is the type of song you can vibe with no matter what playlist it's on, so this is definitely being added to my summer playlist. It's upbeat but not too wild, and it's always nice to hear some real instruments in music nowadays. There is a prominent guitar riff playing through the whole song, which automatically sets the mood and stays true to the alternative rock-genre Farida operates in. As well as the guitar, there's catchy drums and a sick bass riff, making this song sound like it's the lovechild of alternative rock, R&B and pop. I also have to mention how good the production is because this song could easily have been made by a major label with unlimited resources (which you don't always get with up and coming artists). Farida also sounds so good! I have to be honest and admit that I hadn't really listened to her music before, but after hearing just how great her voice is – I'm a fan.
If you haven't already, make sure to check out "What's It Gonna Take" by Farida! This is definitely an artist you want to keep an eye on in 2021.
Written by Nathalie S. Knudsen
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